Taylor's Blog

Hey everyone! I wanted to share an article that I came across recently on Marketing Dive that caught my attention. ( Dove addresses BO at concerts with music festival-focused campaign ) It's a marketing campaign by Dove, the Soap company, and what they are doing to fix the B.O. issue at concerts. This was immediately interesting to me because I can relate to getting a whiff of B.O. at concerts and could see myself finding interest in a solution to it. Concerts are a place where a bunch of people are in close proximity to each other, jumping around for a long period of time. This makes maintaining your personal hygiene a challenge over the extended period of time that you are there. So it's fun and new to see a brand directly tackle the issue in a fun way. Introduction What Dove will be doing is setting up interactive stations at music festivals where anyone there can freshen up and get familiar with their products. Dove isn’t just handing out free deodorants, they are creating ...

Hey Everyone! I'm Taylor Christianson, and I am a student at Oregon State and Linn Benton. I'm currently a Finance major, but recently I have been seriously considering switching my major to marketing. The main reason I enrolled in this course was because I wanted to see if it was something I found interesting, but also because I wanted to know how companies strategically get you to buy things.  Outside of College, I love to go on hikes and I've recently been ramping that up to running. I also enjoy watching baseball, and my favorite team is the San Francisco Giants. I also like to watch basketball, and my favorite team is the Portland Trail Blazers. I moved to Portland when I was 5 and have been a fan ever since. Thanks for reading!